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Personal Care, Drug & Grocery Stores / Nondurable Household Products
According to the statement, the discontinuation of Rocketbook, Inkbox, and Tattly will not impact BIC's 2025 financial forecasts. The company indicates that this decision will have a minimal impact on the current year's revenue and adjusted operating margin.
BIC's decision to withdraw from these activities stems from a thorough review, as indicated by the company. The performance of Rocketbook and other activities grouped under Skin Creative did not meet the group's ambitions. Rob Versloot, CEO of BIC, stated that each business unit must contribute to the group's growth and profitability, and these entities did not deliver the expected results, with their revenue and profitability significantly deteriorating since their acquisition.
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