Casino Returns to AS Saint-Étienne's Jersey, 40 Years Later
Casino Group and AS Saint-Étienne announce the strengthening of their partnership for the 2026/2027 season. Casino becomes a major partner of the club, with its logo featured on the front of the match jersey, marking a symbolic return forty years after its first appearance in 1986/1987.
The Casino logo will reappear on the front of AS Saint-Étienne's home and away jerseys for the 2026/2027 season. This comeback occurs forty years after its first appearance in the 1986/1987 season. This partnership is part of the Casino brand's relaunch initiative started in 2026, featuring a new brand environment and new communication levers. The jersey plays a central role in this partnership, embodying the historical link between the club, its supporters, and Casino.
An Expanded Setup Beyond the Field
Free · Every morning
Technical market signals, before the opening bell.
Bullish and bearish momentum, analyst changes, stocks to watch — automatically computed from Euronext data.
✓ Before 9 AM every morning✓ Euronext data✓ AI-powered analysis
You're in — subscription confirmed!
Your first edition is on its way. Check your spam folder and add us to your contacts.
An error occurred.
Indicative data. No investment advice. Unsubscribe at any time.
Gratuit · chaque matin
Ne ratez plus rien sur vos actions
La tendance derrière les cours. L'essentiel des valeurs Euronext en quelques minutes.
📈les valeurs en mouvement, sur la durée
🎯les objectifs d'analystes qui évoluent
📰les actualités qui font bouger les cours
tendance · 6 séances
✓ C'est fait, vous êtes inscrit !
Votre première édition arrive bientôt. Pensez à vérifier vos spams.
Une erreur est survenue.
CAC 40 · SBF 120 · données indicatives · aucun conseil en investissement · désinscription à tout moment.
The partnership will include stadium presence, digital activations, initiatives aimed at fans, as well as the development of official ASSE products and co-branded ASSE × Casino products, available in the Casino retail network. Casino will also continue its support for the women's team as an official partner of the ASSE Women's team and will continue awareness-raising activities promoting equality in elite sports.
A Partnership Rooted in Shared History
This collaboration reaffirms the shared desire to build a lasting partnership between Casino and ASSE, based on a connection that has existed for over 90 years. Ivan Gazidis, President of AS Saint-Étienne, emphasizes that the return of the Casino logo on the jersey 'especially embodies a renewed and shared ambition.'
The Group confirms its objective of break-even free cash flow before financial expenses in 2026
Risks mentioned
Covenant breach : ratio net leverage 7.33x au 30/09/2026, au-delà du seuil maximal 6.11x ; risque de défaut sans waiver des créanciers
Climat social dégradé en France : looting et vandalismes affectant ~50 magasins du groupe, affectant opérations et trésorerie
Environnement de consommation contraint : pression pouvoir d'achat persistante, inflation énergie et carburants impactant logistique et marge
Opportunities identified
Marketplace croissance +11.9% en Q3 2026 et +12.3% sur 9 mois, représentant 73% du GMV produits
Concepts innovants (Franprix Oxygène +4.3% LFL, Spar Origines, Casino identity, Naturalia La Ferme) montrant une adhésion clients et croissance accélérée
Amélioration de l'EBITDA ajusté de +€42m cumulé (9 mois 2026 vs 2025), reposant sur la massification achats, réduction shrinkage et rationalisation réseau
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
