Casino Returns to AS Saint-Étienne's Jersey, 40 Years Later
Casino Group and AS Saint-Étienne announce the strengthening of their partnership for the 2026/2027 season. Casino becomes a major partner of the club, with its logo featured on the front of the match jersey, marking a symbolic return forty years after its first appearance in 1986/1987.
Casino Returns to the Front of the Greens' Jersey
The Casino logo will reappear on the front of AS Saint-Étienne's home and away jerseys for the 2026/2027 season. This comeback occurs forty years after its first appearance in the 1986/1987 season. This partnership is part of the Casino brand's relaunch initiative started in 2026, featuring a new brand environment and new communication levers. The jersey plays a central role in this partnership, embodying the historical link between the club, its supporters, and Casino.
An Expanded Setup Beyond the Field
The partnership will include stadium presence, digital activations, initiatives aimed at fans, as well as the development of official ASSE products and co-branded ASSE × Casino products, available in the Casino retail network. Casino will also continue its support for the women's team as an official partner of the ASSE Women's team and will continue awareness-raising activities promoting equality in elite sports.
A Partnership Rooted in Shared History
This collaboration reaffirms the shared desire to build a lasting partnership between Casino and ASSE, based on a connection that has existed for over 90 years. Ivan Gazidis, President of AS Saint-Étienne, emphasizes that the return of the Casino logo on the jersey 'especially embodies a renewed and shared ambition.'
