NetMedia Group Strengthens Its Positioning in AI and GEO
NetMedia Group is accelerating its development in the fields of Artificial Intelligence and Generative Engine Optimization (GEO), deploying through its agency BIG YOUTH a proprietary index aimed at supporting brands in the evolution of their visibility and performance models.
Introduction of the Big Consideration AI Index
The Group is rolling out the Big Consideration AI Index, a proprietary offering designed to capture new levers of visibility, consideration, and conversion for brands in a context where AI engines are redefining decision-making paths. Based on 48 criteria, this index measures a brand's algorithmic exposure, its level of consideration, and its conversion potential within large language models (LLMs). The tool relies on three levers: 'Easycut' (reducing frictions and optimizing the decision rate), 'Smartcut' (structuring content to maximize exploitability by AIs), and 'Trustcut' (enhancing authority signals that generate trust).
Successful Integration and Recognition
The Big Consideration Index has already been integrated into the AI audit and strategy frameworks of several advertisers, including Carita from the L'Oréal Group. This offering is part of the Group's Data & AI strategy and enhances the contribution of consulting activities to its growth dynamics. The approach was recognized at the Brand Transformation Awards organized by the media La Réclame and the VTScan group, where the jury praised BIG YOUTH's ability to anticipate marketing evolutions in the era of generative artificial intelligences.
