Pernod Ricard Sells Its Mumm Sparkling Wine Operations in the US
French spirits group Pernod Ricard announced on Monday the signing of an agreement with Trinchero Family Wine and Spirits for the sale of its Mumm sparkling wine brands produced in the United States. This transaction is part of the group's strategy to refocus on its premium spirits and champagne portfolio.
Details of the Transaction
The transaction involves three sparkling wine brands: Mumm Sparkling California, Mumm Napa, and DVX, according to the group's press release. Following this transaction, Trinchero will hold the exclusive rights to manufacture and produce Mumm brand sparkling wines, excluding champagne, in the US territory. The buyer will also acquire the distribution rights for these products in the United States, Canada, Mexico, and certain Caribbean markets, the company specifies. The sale includes the Mumm Napa vineyard located in Rutherford in the Napa Valley, as well as its winery, visitor center, and the entire production site. The press release explicitly states that the transaction does not include the G.H. Mumm champagne brand and all of Mumm's international sparkling wine activities.
Strategic Implications for Pernod Ricard
This operation allows Pernod Ricard to focus its resources on its premium portfolio of international spirits and champagnes, the group indicates. The company describes this sale as a step in its strategy of premiumization and the ongoing active management of its portfolio. For Trinchero, a family-owned group based in the Napa Valley for 75 years, the acquisition represents a development opportunity in the sparkling wine category. The integration of Mumm Napa is expected to strengthen the buyer's position among the leading wine producers in the United States, according to the press release.
Finalization and Context of the Transaction
The transaction is subject to customary conditions and is expected to be finalized in the spring of 2026, according to Pernod Ricard. The group has not disclosed the amount of the transaction. This sale occurs in a context where the group achieved a consolidated turnover of 10,959 million euros during the fiscal year 2024/25. Pernod Ricard holds a portfolio of brands ranging from premium to luxury, including Absolut, Ricard, Ballantine's, Chivas Regal, Jameson, Martell, Havana Club, and the champagnes Mumm and Perrier-Jouët.
