Publicis Groupe Secures 7th Consecutive New Business Win and Dominates Media Buying
Publicis Groupe has announced its seventh consecutive new business win according to the COMvergence New Business Barometer. The group confirms and strengthens its leadership position in media buying in two key markets for international clients.
Publicis ranked number one in 2025 for its overall new business performance, achieving gains six times higher than its closest competitor. The group also topped the charts in net new business both globally and regionally, according to the report released Monday. This achievement comes in an industry marked by restructuring and cost-cutting.
Expanding Market Share in the US and China
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In the United States, the group increased its share of budgets from 36% to 42%, affirming its leadership despite last year's merger of the third and fourth largest market players. In China, new business gains have enabled Publicis to confirm and increase its lead, capturing nearly 20% of media investments. Arthur Sadoun, Chairman and CEO, emphasized that this lead allows Publicis to maintain and strengthen its leadership position in media buying in these markets, where size remains a critical factor.
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 8 734 millions d'euros
Quarterly revenue: 8 734 millions d'euros
Revenue growth: -14,8 %
EBITDA: 1 524 millions d'euros
EBITDA margin: 21,1 %
Net income: 793 millions d'euros
Free cash flow: 950 millions d'euros
1 215 millions d'euros
Guidance from the release
Relèvement de l'objectif de croissance organique pour 2026 à +4,5 % à +5 %, nous sommes en mesure de relever notre objectif
Risks mentioned
Contexte macroéconomique difficile.
Visibilité réduite sur le plan macroéconomique.
Opportunities identified
Relèvement de l’objectif de croissance organique pour 2026.
Dynamique en new business nous rend confiants.
Outlook / guidance
Management commentary: réitère ses objectifs pour 2027 et 2028 de croissance annuelle moyenne à taux de change constant du revenu net et du BNPA ajusté de +7 % à +8 % et de +8 % à +10 % respectivement
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
