Aegon Appoints Marco Keim to the Supervisory Board of a.s.r., Holding a 24% Strategic Stake
Aegon has announced the appointment of Marco Keim, Executive Director of its international business and member of the executive committee, to the supervisory board of Dutch insurer a.s.r. This appointment follows the departure of Lard Friese, CEO of Aegon, from the same board.
Marco Keim, currently CEO of Aegon's international branch and a member of the group's executive committee, has been designated to succeed Lard Friese as a non-independent member of a.s.r.'s supervisory board. Aegon holds a strategic stake of approximately 24% in the Dutch insurer. The departure of Lard Friese from this board was announced on December 10, 2025, to allow the CEO of Aegon to focus on relocating the company's headquarters and legal base to the United States.
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The proposal to appoint Marco Keim will be put to a vote at a.s.r.'s annual general meeting scheduled for May 20, 2026. Subject to shareholder approval, Marco Keim will assume his role on the supervisory board of a.s.r. from the close of the general meeting until July 4, 2028, in accordance with the relationship agreement between Aegon and a.s.r. Marco Keim joined Aegon in 2008 as CEO of Aegon Netherlands. Previously, he led Zwitserleven and held various senior management positions in marketing within the insurance sector and other industries. He has also held various supervisory roles.
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