Beneteau accelerates: 66 launches over 2025-2027 and NEO refit extended to 3 brands
In a market it describes as still uncertain, marked by longer purchasing decisions, the Vendée-based builder says it wants to act on the levers it controls: product, services and customer experience. This institutional communication was made on September 8, 2026, on the occasion of the Cannes Yachting Festival.
A plan of 66 launches including 24 models for 2026-2027
The Beneteau Group presented 24 new models for the 2026-2027 season, as part of a plan providing for 66 launches between 2025 and 2027, representing a pace of range renewal increased by 50% compared to the three preceding years. The group indicates that 23 models have already been launched in 2025. According to the company, the models launched in 2025 represent nearly 30% of first-half 2026 sales and retail sales are up 14% compared to first-half 2025. To support this pace, the group has equipped itself with a new transversal Design Center bringing together product expertise, naval architecture and design. The builder is concentrating its action on three priorities: reducing the environmental impact of navigation, facilitating access to boating and continuing the upmarket positioning of its offering. The 24 new models cover monohull sailing, multihull, dayboating and motoryachting, from accessible to premium offerings.
NEO moves from 2 to 8 models across three brands
The NEO used boat refit program, initially conducted with two Lagoon models, is being extended to Beneteau and Jeanneau and is growing from 2 to 8 models. The group indicates that NEO is part of its environmental strategy, which contributes to the objective of reducing CO₂ emissions from Scope 3 by 30% by 2030 compared to 2022. According to the company, for each new boat sold, three to five used boats are traded in. The group relies on three specialized sites in the Mediterranean with direct sea access and on technical knowledge of the boats it has designed. "The used boat market represents an important part of the customer journey and we have many strengths to bring greater value to it," declared Bruno Thivoyon, President of the Management Board. At the Cannes Yachting Festival, the group is exhibiting 56 models, including 18 new models for the 2026-2027 season and 11 world premieres. A progress update dedicated to E-Lektra Marine, developed with Fountaine Pajot around the electrification of sailing, is scheduled for September 10, 2026.
