Beneteau Halts Production at Michigan Facility and Plans Divestment of Four Winns, Glastron, and Scarab Jet Brands
On Monday, Beneteau Group announced the cessation of production at its Cadillac (Michigan) facility in the third quarter of 2026, along with plans to divest the facility and the Four Winns, Glastron, and Scarab Jet brands. This decision, driven by the structural fragility of these segments and the impact of the Middle East conflict on the American market, follows nearly 30 million euros in operational losses across these three brands in 2024 and 2025.
Production Stop and Divestment Amidst Deteriorating Geopolitical Context
Beneteau Group will cease production at its Cadillac site during the third quarter of 2026. The site itself, along with the three brands it operates (Four Winns, Scarab Jet, and Glastron), will be put up for sale. A search for buyers is currently underway.
This decision comes in a context marked by the structural fragility of the bowriders and jet boats segments, which have been declining for several years, and exacerbated since March 2026 by the conflict in the Middle East. Despite significant investments, the activity level at the American site remains below the recovery targets.
Three Brands Incurring 30 Million Euros in Cumulative Losses
The three concerned brands accounted for less than 5% of the Group's revenue in 2025. Over the last two fiscal years (2024 and 2025), they have accumulated nearly 30 million euros in operational losses.
After-sales service and the supply of spare parts will be maintained until the completion of the divestment, ensuring continuity of services for owners and distributors.
Strategic Refocus on Seven Core Brands
This operation aims to concentrate the Group's resources on its seven strategic and high-performing brands: Beneteau, Jeanneau, Prestige, Excess, Lagoon, Wellcraft, and Delphia. It does not call into question Beneteau Group's ambitions in the American market, nor the growth prospects of sales and the recovery of profitability expected for the 2026 fiscal year.
The Group continues to adapt its cost structure to the level of activity while deploying its product innovation plan. In 2026, 24 new models will be launched, following 23 launches in 2025.
