Dekuple Acquires Control of Subko & Co and Enters the Polish Market
On Wednesday, Dekuple Group announced a majority stake acquisition in Subko&co, a Polish agency specializing in performance marketing, programmatic advertising, and MarTech solutions. This move strengthens the group's European expansion strategy and provides access to the Polish market.
Dekuple has taken a majority stake in Subko&co, a Polish agency founded in 2013 and based in Warsaw. Led by Marta Subko, a Sciences Po Paris graduate, the agency blends performance marketing, programmatic campaigns, data analysis, and content creation for digital devices and MarTech solutions.
The agency notably serves leading groups in retail, consumer goods, and real estate. It has built a recognized expertise by creating bridges between the Polish and Francophone markets, supporting both local and international players.
The consolidation of Subko&co into Dekuple Group's accounts will take effect on July 1, 2026. Marta Subko and her teams will maintain their entrepreneurial autonomy while integrating into the group's multi-entrepreneur model.
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This acquisition is part of Dekuple's strategy to expand its presence in Central Europe. The move provides access to a particularly dynamic Polish market and broadens the group's portfolio of expertise for its international clientele. Subko&co, a profitable company in its development phase, will enable Dekuple to create commercial, technological, and operational synergies.
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 121,9 millions d'euros
Quarterly revenue: 121,9 millions d'euros
EBITDA: 12,2 millions d'euros
Net income: 6,1 millions d'euros
12,7 millions d'euros
Guidance from the release
le Groupe DEKUPLE poursuit le déploiement de son plan stratégique Ambition 2030 afin d'accélérer son développement
Risks mentioned
Environnement macroéconomique exigeant
Marché de la presse structurellement en baisse (-7,2% revenues)
Revue stratégique engagée sur l'activité Assurances sans certitude quant à l'issue
Opportunities identified
Marketing Digital en forte progression (+8,4% en revenu net)
Accélération du développement international (+37,1% en revenu net)
Intégration de l'intelligence artificielle dans la chaîne de valeur
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