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Last updated : 07/09/2026 - 17h35
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Hermès Shares Bounce 2% and Target Their 20-Day Moving Average

The saddle maker from Faubourg Saint-Honoré marks one of the strongest rebounds in the CAC 40 mid-session, in a distinctly well-oriented Parisian luxury segment. The stock erases part of the decline accumulated in recent weeks and reconnects with its short-term moving average.


Hermès Shares Bounce 2% and Target Their 20-Day Moving Average

Hermès in the Leading Pack of the CAC 40, Following the Luxury Sector

Hermès shares gain 2.12% to €1,661 during the session, among the highest rises in the CAC 40. The Parisian index, at the same time, advances by 0.45% to 8,518 points. The rebound is part of a broader movement: Pernod Ricard is up 4.29%, L'Oréal 2.67%, and Kering 2.46%, while Carrefour jumps 3.55%. The saddler continues the recovery that began last week, after having reconnected with its 50-day moving average on July 3rd. Over a month, the stock now shows a gain of 2.59%, but remains heavily penalized over a year, with a decline of more than 29%.

The Stock Reconnects with Its 20-Day MA, Under the Sustained Pressure of the 200-Day MA

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Technically, the price reconnects with its 20-day moving average at €1,655.30, with a limited gap of 0.34%. Crossing this threshold would mark a confirmation of the short-term recovery, while the RSI at 48 remains in the neutral zone and leaves room before an overbought signal. The medium-term backdrop remains more fragile: the 200-day MA at €1,928.45 remains 13.87% above the current price, and the next identified resistance is at €1,763. In terms of valuation, according to the consensus of surveyed analysts, the stock is priced at about 37.4 times the earnings of the current fiscal year. This level must be viewed in light of a still-degraded Chinese luxury context, with jewelry and gold sales down 8.9% in May according to official data.



Sector Luxe Luxe diversifié


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Context

Period
  • Period: T2 2026
Key reported figures
  • Revenue: 4 094 millions d'euros
  • Quarterly revenue: 4 094 millions d'euros
  • Revenue growth: 4,8 %
Risks mentioned
  • Parfum et Beauté en recul de 9,5 % à taux constants au deuxième trimestre
  • Zone Autres (Moyen-Orient) encore en baisse de 2,4 % à taux constants
  • Effet de change négatif : Japon stable à taux courants malgré +12,3 % à taux constants
Opportunities identified
  • Accélération de la Maroquinerie-Sellerie (+10,2 %) au deuxième trimestre
  • Redressement progressif du Moyen-Orient soutenu par la clientèle locale
  • Reprise des flux touristiques et accélération en France (+6,2 %)

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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