LVMH Stock Surpasses €500, Marking a Luxury Rebound on the CAC 40
The world's leading luxury company accelerates on Tuesday afternoon in Paris, within a well-oriented CAC 40. This movement is part of a general rebound in the Parisian luxury sector, where Pernod Ricard, L'Oréal, Kering, and Hermès also rank among the top performers of the flagship index.
The Stock Joins the CAC 40's Bullish Pack in the Wake of Luxury
LVMH stock gains 1.97% to €501.10 in mid-afternoon, while the CAC 40 is up 0.3% at 8,505.66 points. The stock is among the highest risers in the index, in a luxury sector buoyed by Pernod Ricard (+5.25%), L'Oréal (+3.61%), Kering (+3.22%) and Hermès (+2.61%). The crossing of the €500 mark extends the recovery movement that began since the end of May, after moving back above the MM50 observed at the beginning of July. The session occurs in a still fragile sectoral context for luxury: jewelry and gold sales in China fell by 8.9% year-on-year in May (NBS data), while Swiss watch exports to China dropped by 21.4% over the same period.
Price Back Above MM20 and MM50 but Still Far from MM200
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In terms of indicators, the stock has moved back above its 20-day moving average (€496.10) and confirms its gap with the MM50 (€478.06), about 4.8% above. However, the MM200, at €541.99, remains 7.5% above the current price, indicating that the medium-term trend has not yet been restored. The RSI at 51 is in a neutral zone, while the MACD shows a slightly negative histogram (-1.47), reflecting a still moderate momentum despite the day's rise. The resistance identified at €520.30 is the next graphical reference, as the stock now shows a gain of 4.6% over a month and 6.4% over three months. The next concrete appointment for investors remains the publication of the half-year revenue, traditionally expected at the end of July.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
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