LVMH Stock Surpasses €500, Marking a Luxury Rebound on the CAC 40
The world's leading luxury company accelerates on Tuesday afternoon in Paris, within a well-oriented CAC 40. This movement is part of a general rebound in the Parisian luxury sector, where Pernod Ricard, L'Oréal, Kering, and Hermès also rank among the top performers of the flagship index.
The Stock Joins the CAC 40's Bullish Pack in the Wake of Luxury
LVMH stock gains 1.97% to €501.10 in mid-afternoon, while the CAC 40 is up 0.3% at 8,505.66 points. The stock is among the highest risers in the index, in a luxury sector buoyed by Pernod Ricard (+5.25%), L'Oréal (+3.61%), Kering (+3.22%) and Hermès (+2.61%). The crossing of the €500 mark extends the recovery movement that began since the end of May, after moving back above the MM50 observed at the beginning of July. The session occurs in a still fragile sectoral context for luxury: jewelry and gold sales in China fell by 8.9% year-on-year in May (NBS data), while Swiss watch exports to China dropped by 21.4% over the same period.
Price Back Above MM20 and MM50 but Still Far from MM200
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In terms of indicators, the stock has moved back above its 20-day moving average (€496.10) and confirms its gap with the MM50 (€478.06), about 4.8% above. However, the MM200, at €541.99, remains 7.5% above the current price, indicating that the medium-term trend has not yet been restored. The RSI at 51 is in a neutral zone, while the MACD shows a slightly negative histogram (-1.47), reflecting a still moderate momentum despite the day's rise. The resistance identified at €520.30 is the next graphical reference, as the stock now shows a gain of 4.6% over a month and 6.4% over three months. The next concrete appointment for investors remains the publication of the half-year revenue, traditionally expected at the end of July.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
