NetMedia Group: Big Youth Designs New Web Platform for Dufour Yachts
NetMedia Group announced on Wednesday the launch of the new web platform for Dufour Yachts by its digital agency Big Youth. This new contract is part of a four-year continuous support for the Fountaine Pajot group, parent company of Dufour Yachts.
A Benchmark in the World of Premium Boating
Big Youth was responsible for the design and development of the new official website for Dufour Yachts, a French sailing yacht manufacturer. This task reaffirms the agency's established position in the premium boating sector, a field characterized by long decision cycles, international audiences, and the need to blend brand emotion with technical precision. The project is part of Dufour Yachts' strategic repositioning around a broader vision of sailing.
Instinctivism as the Foundation of the Platform
Dufour Yachts has defined its new vision around Instinctivism, focusing on intuitive, smooth sailing oriented towards feelings and shared moments. Big Youth designed a platform that translates this positioning into a digital experience, enhancing the brand's desirability while ensuring clarity of the range. Amélie Ponchau, General Manager of Big Youth, emphasizes that the site must combine several dimensions: to inspire, clarify the offering, and gradually guide the visitor towards the next step in their purchasing process.
An Illustration of the 'Brand and Performance' Approach
NetMedia Group specifies that this mission exemplifies its strategy of making brand experience a lever for performance. The group supports brands in developing web platforms, strengthening their presence in AI environments, and deploying media, marketing, and data activations.
