Pernod Ricard Shares Drop 2.18% to €64.62, Down -33.7% Over One Year

A Notable Decline Contrasting with the Previous Day's Rebound

Pernod Ricard has erased some of the gains from Wednesday, where the stock had increased by 2.76% to €66.20. Today's movement places the stock at the lower end of the CAC 40, alongside Sanofi (-1.71%) and Danone (-1.66%), while luxury brands occupy the top spots in the index with Kering (+2.77%) and Hermès (+2.36%). Over three months, the decline reaches 19.75%. However, the weekly performance remains positive at 3.72%, indicating that today's downward trend is part of a breathing movement after the rebound at the beginning of May. The global context remains mixed: while Wall Street set new records on Tuesday (Nasdaq +2.02%, Dow Jones +1.24%), the CAC 40 is pausing at 8,290.59 points.

Below the 50-Day Moving Average, in a Transition Year 2025/26

At €64.62, the price is below its 50-day moving average (€68.00) and remains far from the 200-day moving average at €80.45, a gap of about 19.7%. The RSI at 49 remains neutral, with no sign of seller exhaustion. The Bollinger Bands frame the price between €62.38 and €68.33, with the stock positioned in the lower half of the channel. The technical support at €59.94 remains at a distance, about 7% below the current price. In terms of the calendar, during the annual results announcement for 2024/2025 (on August 28, 2025), the group had described the 2025/26 fiscal year as a transition year, with expected improvement in organic sales trends in the second half and a Q1 decline due to inventory adjustments and excise policy in Maharashtra. The advertising-to-sales ratio was guided around 16%, with strategic investments below €900 million. Next on the calendar: the North America conference on May 28, 2026, followed by the publication of the annual sales and results for 2025/26 on August 27, 2026.