TF1-Netflix: 8.3 Million Viewers on TF1+, Goals Achieved in Three Weeks
The distribution partnership between TF1 Group and Netflix, launched on June 20, 2026, has reached its audience targets set for 18 months in less than three weeks. On June 25, the TF1+ platform reached a record of 8.3 million unique daily streamers, driven by the finale of Koh Lanta and the launch of Secret Story.
Significant Audience Boost for TF1+
The partnership has generated a significant amplification of TF1+'s audience. On June 25, 2026, the platform recorded 8.3 million unique daily viewers, marking a peak due to the success of several contents: the finale of Koh Lanta, the launch of Secret Story, and the performance of Good American Family. During the launch week, daily unique streamers increased by 16% compared to the previous week, a trend confirmed among the 15-34 age group. The group's content is already topping the Netflix charts, indicating a successful integration into the platform's ecosystem.
Commercialization Meets Expectations
The commercialization of inventories including distribution on Netflix has reached excellent levels, with indicators similar to those observed on TF1+. The advertising format, in particular, shows good acceptability among advertisers.
Smooth Technical Deployment from Day One
The technical aspect of the partnership went smoothly. All eligible content was available from the first day of the launch, and ad serving operates without interruption across all environments, for both Netflix subscribers and advertisers.
