Adomos: 27 Million Contacts and Blockchain, the Group's Strategic Pivot
Adomos announces new strategic developments, showcasing its positioning as a lead generator and media content provider. The group continues its mixed growth strategy combining organic development and targeted acquisitions.
Three Concrete Development Axes
Adomos introduces three concrete development axes. First, the launch of the Adomos Club, an online information site dedicated to finance and wealth, which has over 82,000 subscribers to its weekly newsletter. Next, the integration of the databases from SLS Data, recently acquired, which includes more than 27 million BtoC contacts and 13 million BtoB contacts. This convergence positions the group as a major player in national-scale data marketing. Lastly, a media partnership signed with TSMF (Tout Sur Mes Finances) resulted in the creation of a financial and wealth newsletter on March 26, gathering more than 100,000 subscribers.
Technological Advancements
On the technological front, ADOMOS has reached a significant milestone in its blockchain project dedicated to the management and certification of its customer databases. The beta-testing phase has been completed with conclusive feedback. The production launch for integrating the ADOMOS database is scheduled for mid-April. This solution ensures that the opt-in nature of the data integrated into the blockchain is real-time verifiable, meeting GDPR requirements. The group specifies that it is the only market player capable of demonstrating, through a dedicated interface, the compliance and opt-in status of its data.
