Atos Group Reinvents Itself with a New Brand and a Unique Campaign in France
Atos Group embarks on a new phase of development by launching its corporate brand and rolling out its first national communication campaign in France. This initiative supports its repositioning following a significant transformation and reorganization of its activities.
A Reorganized Structure Around Two Complementary Brands
Atos Group is now organized around two complementary brands: Atos for services and Eviden for products and systems. This structure meets market expectations for increased clarity and efficiency in a sector that has become more complex and segmented. It allows clients to more easily identify the Group's expertise and mobilize the skills suited to their challenges. In an environment redefined by the acceleration of AI, cybersecurity imperatives, and digital sovereignty issues—three pillars of Atos Group's technological ambition—this clarification serves as a lever to enhance the Group's execution capacity and the reliability of its interventions. Atos Group also establishes itself as a full-fledged corporate brand with a new visual identity and an institutional website launched on the occasion of the annual results publication.
The 'Accelerating Intelligence' Signature and a Distinctive Campaign
Atos Group adopts a new tagline: 'Accelerating Intelligence', designed to reflect the Group's role in an environment characterized by rapid technological acceleration and increasing instability. This tagline is based on the idea that performance now depends on the ability to mobilize and articulate different forms of intelligence—including human, collective, and artificial—to illuminate decisions and support transformations. Its initials 'AI' serve as a direct reminder of the central role of artificial intelligence in the Group's activities. The national campaign launched in France takes a deliberately distinctive approach for a technology player: it is quirky and uses humor and self-deprecation to address complex issues. Rolled out nationally with a media plan spanning from print to digital, the campaign was developed in collaboration with the agencies Babel (creation), Biggie (media deployment), Void (tagline and websites), and Bear Ideas (visual identity).
