Atos Group Launches Its Corporate Brand and a Quirky Campaign to Reinvent Itself

An Organization Focused Around Two Complementary Brands

Atos Group is now organized around two brands: Atos, dedicated to IT services from cloud to cybersecurity, including applications, platforms, digital workplace, data, AI, and consulting; and Eviden, positioned on cybersecurity products, critical systems, and AI-enhanced video analytics. This structure meets market expectations for increased clarity and efficiency. It allows clients to better identify the Group's expertise and more easily mobilize the skills suited to their challenges. Atos Group also establishes itself as a full-fledged corporate brand, with its own visual identity and an institutional website (atosgroup.com) launched during the annual results announcement.

A Tagline and Campaign to Reflect the Strategic Positioning

Atos Group adopts the tagline 'Accelerating Intelligence' to reflect its role in an environment characterized by the acceleration of technologies. This tagline is based on the idea that performance depends on the ability to mobilize and articulate different forms of intelligence, including human, collective, and artificial. It also reflects the central role of artificial intelligence in the Group's activities. The campaign deployed in France aims for commercial revival and re-establishment of the brands in the competitive environment. It features a deliberately distinctive approach for a technology player: being quirky and using humor and self-deprecation to address complex issues. Rolled out nationally, it utilizes a media mix ranging from print to digital, in line with the launch of the new corporate website and the ongoing overhaul of its brand platforms.