Accor Shares Climb 1.32% Midday Following Bernstein's Upgrade

Midday Performance and Analyst Upgrades

Accor's stock is up 1.32% at midday, trading at 46.71 euros compared to a close at 46.10 euros the previous day. The stock is just below its 50-day moving average of 46.73 euros, a level it is trying to reclaim after a challenging week marked by a 3.35% decline over seven days. Bernstein's upgrade on January 13, which raised the rating to outperform with a price target set at 56.60 euros, indicates a potential upside of more than 21% from the current price. This revision joins other recent favorable opinions such as that from Deutsche Bank in December, which had raised its recommendation to buy with a target at 53 euros. Technically, the RSI at 32 signals a zone close to overselling, which could suggest a waning of recent selling pressure. However, the stock remains stuck between its support at 45.41 euros and resistance at 48.33 euros, in a still uncertain configuration.

Long-Term Development Dynamics

Beyond daily movements, Accor benefits from an ambitious development dynamic for 2026 with about 350 new openings planned worldwide, including prestigious locations like the Orient Express Corinthian and the Raffles Jeddah. This geographic expansion supports analysts' forecasts that the group has solid growth drivers. Nevertheless, the stock's year-over-year performance remains disappointing with a decline of 2.32%, reflecting investors' caution amid uncertainties about hotel prices and exchange rates, particularly the dollar. The group also announced in mid-December the postponement to the first quarter of 2026 of its new 100 million euros share buyback tranche, originally scheduled for the fourth quarter of 2025, due to the progress of discussions on the divestiture of its stake in Essendi. For now, the stock is testing a short-term technical rebound, but will need to cross its moving averages and break out of its resistance zone to convincingly rally.