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Last updated : 10/06/2026 - 09h56
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Accor Shares Dip at Close, Under Pressure Below the 20-Day Moving Average

Accor shares ended the session on Wednesday, January 28, down 1.62% at 45.52 euros, below the previous day's close of 46.27 euros. The hotel group's stock now shows a negative performance of 6.89% over the year, while its recent fluctuations remain contained. This decline brings the price below several observed technical levels.


Accor Shares Dip at Close, Under Pressure Below the 20-Day Moving Average

Under the 20-Day Moving Average

The decline in Accor shares now positions them below their 20-day moving average, established at 47.00 euros. This gap of nearly 3.2% highlights a short-term dynamic that has deteriorated in recent sessions. The 14-day RSI stands at 38, a zone considered low, suggesting technical weakness without yet reaching an oversold level. The monthly volatility, measured at 4.86, indicates relatively moderate variation amplitudes for the stock. Over a broader horizon, quarterly and weekly performances remain close to balance, with -0.31% and -0.11% respectively, marking a lateral consolidation of the price before this new correction.

Analysts Maintain a Favorable View Despite Setback

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Despite this setback session, analysts maintain a favorable view on the stock. On January 13, Bernstein raised its price target from 52.40 euros to 56.60 euros, while confirming its outperformance recommendation. This target implies a potential upside of 24.3% from the current stock level. A few weeks earlier, on December 12, 2025, Deutsche Bank also revised its recommendation from 'hold' to 'buy', accompanied by an increase in the target from 48.00 euros to 53.00 euros. These recent revisions reflect the confidence of analysis offices in the hotel group's prospects, despite a stock struggling to find a second wind.



Sector Groupes hôteliers · Plateformes de voyage Hôtels et Motels


Assurance vie

Context

Period
  • Period: 1T2026
Key reported figures
  • Revenue: 1313M€
Guidance from the release
  • Les performances en croissance soutenue compensent les effets du conflit au Moyen-Orient.
  • L'activité est solide malgré des facteurs externes difficiles.
Risks mentioned
  • Le conflit au Moyen-Orient a impacté l'activité dans cette région.
  • Les effets de change ont un impact négatif de 66 millions d'euros.
Opportunities identified
  • La très bonne dynamique du début d'année compense les effets externes.
  • Un pipeline de 260 000 chambres montre une croissance future.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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