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Last updated : 15/09/2026 - 17h35
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Accor Shares Hit All-Time High

The hotel group reaches a new all-time high during the session, surpassing its previous record set eleven years ago. The increase is part of an upward trend that began in the spring, supported by analysts' target upgrades.


Accor Shares Hit All-Time High

Stock Hits €51.48 During Session and Sets a Historical Record

Accor's stock rose 2.48% to €51.28 in mid-morning trading, after reaching €51.48 intraday. This level surpasses the previous all-time high of €51.40 set in 2015. The stock is among the top gainers in the CAC 40, as the Paris index rises by 0.33%.

The crossing of the previous resistance at €50.04 during the session confirms the technical breakout that began earlier in the week, and the stock remains well above its moving averages: +9.11% compared to the MM20 (€47.00) and +14.26% above the MM200 (€44.88). The RSI at 68 indicates a strong buying momentum without tipping into extreme overbought territory. Over the week, the stock has gained 6.5%, bringing its three-month gain to over 25%.

Oddo BHF and JP Morgan Simultaneously Raise Their Price Targets

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The movement comes two days after the dual boost from analysts. Oddo BHF raised its target from €51 to €54 with an 'outperform' rating, while JP Morgan increased its target from €59 to €60.50, reiterating an 'overweight' rating. The two analyst opinions published on June 23 indicate a potential upside of between 5% and 18% relative to the current price.

The session also unfolds in a context of easing in risk assets, with the VIX dropping 7% to 18.12. The next round level identified above the current price is €55, with no previous technical reference in this new all-time high zone.



Sector Tourisme, hôtellerie et restauration Groupes hôteliers


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Context

Period
  • Period: S1 2026
Key reported figures
  • Revenue: 2 760 millions d'euros
  • Quarterly revenue: 2 760 millions d'euros
  • EBITDA: 450 millions d'euros
  • EBITDA margin: 20,4 %
  • Net income: 114 millions d'euros
  • 3 523 millions d'euros
Outlook / guidance
  • Expected EBITDA: 1 273 millions d'euros
  • Management commentary: Un EBE courant entre 1 260 millions d'euros et 1 285 millions d'euros sur la base d'un impact de change négatif de 10 millions d'euros attendu pour l'exercice 2026

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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