The hotel group reaches a new all-time high during the session, surpassing its previous record set eleven years ago. The increase is part of an upward trend that began in the spring, supported by analysts' target upgrades.
Stock Hits €51.48 During Session and Sets a Historical Record
Accor's stock rose 2.48% to €51.28 in mid-morning trading, after reaching €51.48 intraday. This level surpasses the previous all-time high of €51.40 set in 2015. The stock is among the top gainers in the CAC 40, as the Paris index rises by 0.33%.
The crossing of the previous resistance at €50.04 during the session confirms the technical breakout that began earlier in the week, and the stock remains well above its moving averages: +9.11% compared to the MM20 (€47.00) and +14.26% above the MM200 (€44.88). The RSI at 68 indicates a strong buying momentum without tipping into extreme overbought territory. Over the week, the stock has gained 6.5%, bringing its three-month gain to over 25%.
Oddo BHF and JP Morgan Simultaneously Raise Their Price Targets
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The movement comes two days after the dual boost from analysts. Oddo BHF raised its target from €51 to €54 with an 'outperform' rating, while JP Morgan increased its target from €59 to €60.50, reiterating an 'overweight' rating. The two analyst opinions published on June 23 indicate a potential upside of between 5% and 18% relative to the current price.
The session also unfolds in a context of easing in risk assets, with the VIX dropping 7% to 18.12. The next round level identified above the current price is €55, with no previous technical reference in this new all-time high zone.
SectorGroupes hôteliers · Plateformes de voyage›Hôtels et Motels
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Context
Period
Period: 1T2026
Key reported figures
Revenue: 1313M€
Guidance from the release
Les performances en croissance soutenue compensent les effets du conflit au Moyen-Orient.
L'activité est solide malgré des facteurs externes difficiles.
Risks mentioned
Le conflit au Moyen-Orient a impacté l'activité dans cette région.
Les effets de change ont un impact négatif de 66 millions d'euros.
Opportunities identified
La très bonne dynamique du début d'année compense les effets externes.
Un pipeline de 260 000 chambres montre une croissance future.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
