Accor Shares Jump 5.59% After Raising Annual Targets

Strong Weekly Performance Amidst Mixed Longer-Term Trends

The hotel group's stock displayed a 5.59% increase this Friday morning, settling at 44.57 euros compared to 42.21 euros the day before. This rise is part of a positive weekly trend, with a cumulative gain of 7.81% over the last seven days. On a broader scale, the picture remains mixed: the stock is still down 9.59% over the past three months but has shown a 5.14% increase since the start of the year. Trading volumes remain limited, representing 0.13% of the capital, a moderate level that nevertheless reflects a renewed interest after several challenging weeks. For comparison, the CAC 40 is down 0.38% this morning, highlighting Accor's relative outperformance.

Positive Outlook Following Q3 Results and Strategic Announcements

This improvement directly follows the release of third-quarter results on Thursday evening and several strategic announcements by the group. Accor has raised its forecast for growth in EBITDA for the full year 2025, now expected between 11% and 12%, up from an initial range of 9% to 10%. This upward revision is due to the implementation of additional cost-saving measures to offset the unfavorable impact of exchange rate fluctuations. Simultaneously, the group announced the launch of a 100 million euro share buyback program during the fourth quarter. Lastly, Accor confirmed that it is evaluating a potential IPO of Ennismore, its subsidiary comprising lifestyle hospitality and restaurant brands, a move that could enhance liquidity and support growth in this division. These announcements have been welcomed by several analysts, with Oddo BHF raising its price target from 53 to 55 euros.

Technical Breakthrough and Emerging Bullish Momentum

Technically, the stock price clearly surpassed the resistance level at 42.63 euros this morning, a threshold that had been an obstacle in previous rebound attempts. The stock is now trading above its 50-day moving average, set at 41.70 euros, indicating a return of short-term bullish momentum. It is also approaching its 200-day moving average, positioned at 44.54 euros, a line that reflects the underlying trend over the past year. The Relative Strength Index (RSI) is at 57, a neutral level indicating a relative balance between buyers and sellers, with no immediate overheating signal. Additionally, the MACD shows a positive histogram at 0.20, confirming the emergence of bullish momentum, while the Chaikin Money Flow, at 0.19, indicates a net inflow of capital into the stock. With a beta of -0.12, Accor shows very little correlation with the movements of the CAC 40, even slightly decoupled, which may explain its outperformance today while the Parisian index declines.