Accor's Stock Remains Stable at Close and Hits a Key Resistance Level
Accor's stock closed the session on Monday, December 29, at 47.57 euros. Trading volumes were limited, with only 0.07% of the capital traded, indicating relatively calm activity at the end of the year. The price is now very close to its resistance threshold at 48.13 euros, a level the stock has struggled to consistently surpass. Over the past three months, the hotel group has nevertheless shown a solid performance of 17.44%, driven particularly by several investment banks raising their price targets. Deutsche Bank, for instance, upgraded its recommendation to 'buy' in mid-December with a new target of 53 euros from 48 euros, while JP Morgan now targets 60 euros, suggesting a potential rise of more than 25% from the current level. Analysis of moving averages confirms a fundamental upward trend. The price is above its 50-day moving average at 45.73 euros and 200-day moving average at 44.15 euros, indicating that the medium and long-term trend remains positive. The gap between these two moving averages is 1.58 euros, reflecting the strength of the rebound over the past weeks. The RSI indicator, at 63, is in a high neutral zone without reaching the overbought threshold of 70, theoretically allowing room for further increase. However, the proximity to the technical resistance calls for caution, as failure to surpass it could lead to a temporary consolidation.
The recent context remains favorable for Accor. The group has opened more than 50 hotels in France in 2025, strengthening its territorial network and its ability to generate additional revenue. This dynamic expansion strategy demonstrates the group's desire to combine volume and upscale offerings, particularly through its Handwritten Collection and MGallery brands. Technically, the positive MACD histogram at 0.10 confirms a bullish momentum, although it remains moderate. The MACD line at 0.49 is above its signal line at 0.39, validating the buy signal issued by this indicator. The Bollinger Bands, with an upper bound at 48.36 euros and a lower bound at 45.42 euros, frame a price approaching the upper limit, suggesting potential short-term tension. The consensus among analysts remains generally constructive with an average target of around 53 euros in three months according to data available from November. This level still implies a margin of progression of about 11% from the current prices. However, in the absence of an immediate catalyst at this date, investors will likely adopt a cautious stance while waiting for new elements. The next quarterly results publication, expected in mid-February 2026, will be a major event to assess the solidity of the group's operational trajectory.
