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Last updated : 24/04/2026 - 17h35
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AdUX: Stable Revenue, but Net Income Drops by 42%

AdUX presents mixed results for the fiscal year 2025. At first glance, the group maintains its revenue at 24.6 million euros, showing some resilience. However, beneath this surface stability, real profitability significantly erodes. Net income falls by 42%, while gross margins decline by 5%. This deterioration results from a combination of factors: increased pressure on direct costs, a substantial rise in depreciation due to the application of IFRS 16, and unfavorable tax adjustments. The group thus faces a major execution challenge in 2026.


AdUX: Stable Revenue, but Net Income Drops by 42%

Revenue and Margin Analysis

The 2025 revenue stands at 24.6 million euros, unchanged from 2024. This stability is driven by strong commercial dynamics in France, where activity gains relative weight in the group's global portfolio. This French progress offsets weaker performances in other regions. Concurrently, the gross margin contracts by 5%, dropping from 10.5 million euros in 2024 to 10.0 million euros in 2025 (a decrease of 0.5 million euros). This compression reflects increased pressure on direct operating costs, a central issue highlighted by management as one of the major challenges of the year. However, procurement costs have decreased by 10%, amounting to 2.8 million euros, while personnel costs remain stable at 3.0 million euros.

Operational Profitability and Net Results

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EBITDA, a key metric of operational profitability, slightly declines by 3% to reach 4.2 million euros compared to 4.3 million in 2024. This minor decrease reflects good cost control despite a constrained economic environment. However, operating income falls by 14%, from 3.1 to 2.6 million euros, due to a substantial increase in depreciation provisions, which rise by 26% to 1.6 million euros. This increase stems from the application of IFRS 16 concerning the recognition of lease contracts, impacting more heavily the second half of the year. Net income, meanwhile, collapses by 42%, dropping to 2.1 million euros from 3.7 million in 2024. This drastic decline is largely explained by a change in tax situation: the 2024 fiscal year had benefited from a deferred tax income of 1.0 million euros resulting from the activation of previous losses, while 2025 records a tax charge of 0.2 million euros due to a downward adjustment of future projections.

Strategic Focus Amidst Economic Uncertainty

Facing ongoing macroeconomic uncertainties and limited visibility, AdUX reaffirms its commitment to pursue a rigorous cost control policy. The group reiterates its commitment to maintaining solid operational profitability for 2026, relying on the relevance of its performance solutions and traffic generation to absorb market fluctuations. France continues to be identified as the main engine of resilience, its weight continuously increasing in the global portfolio. Financially, the balance sheet remains strong with a net debt/EBITDA ratio of 1.23. The second half of 2025 showed an acceleration, with revenue increasing by 8% to 13.5 million euros, driven by the French markets, confirming this underlying trend. However, the persistent impact of IFRS 16 and margin challenges remain areas for investors to watch.



Sector Médias / publicité / divertissement · Media Agences de Médias


Assurance vie

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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