Altarea Commerce Launches First Store of New Ikea Concept in France
Altarea Commerce announces the opening of the first store of the new Ikea concept in France, located at Family Village Limoges. This proximity format, designed as a complement to large stores and e-commerce, illustrates the group's strategy to support brands in transforming their business models.
The new Ikea concept combines inspiration, services, and accessibility to meet the evolving usage patterns and expectations of consumers. The store will offer several thousand references available for immediate takeaway among the brand's essentials, with access to the entire range via ordering. Visitors will also benefit from inspirational spaces, custom design and planning services, and a dining option featuring iconic products.
Family Village Limoges, a Strategic Site
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The retail park in the north of Limoges benefits from a strategic location, a complementary mix of brands, and a significant flow of visitors. The Altarea Commerce teams have modified the commercial spaces and carried out the necessary adjustments to adapt the new format to the site's specificities. The store integrates into the customer journey of the center with optimized visibility and signage designed to streamline flows.
Altarea Strengthens Its Positioning with Innovative Formats
This opening demonstrates Altarea Commerce's ability to support brands in the evolution of their models and to bring forth concepts in line with new consumer usages. The group reaffirms its desire to anticipate changes in commerce, to support brands in their omnichannel development strategies, and to boost regional dynamism.
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