Aramis Group Unifies Its Brands Across Five European Countries to Strengthen Its Presence in the Used Car Market
Aramis Group continues to roll out its unified brand platform in Europe by integrating three new markets. Following France and Spain, the United Kingdom, Belgium, and Italy have now adopted the new visual identity launched in May 2025.
Accelerated Brand Convergence Across Europe
Aramis Group is speeding up the convergence of its various brands towards a common platform. CarSupermarket.com (United Kingdom), Cardoen (Belgium), and brumbrum (Italy) have now adopted the new visual identity, joining Aramisauto (France) and Clicars (Spain) which had switched in the last quarter of 2025. This harmonization covers five European countries and illustrates the group's transition from a French player to a European leader in the reconditioned used car market.
Unified Operational Model to Enhance Brand Promise
The common brand platform relies on a unified operational model aimed at crystallizing Aramis Group's promise: to make purchasing a reconditioned used vehicle safe, simple, and accessible. This approach allows for optimization of marketing investments across the group while delivering a consistent value proposition across all markets. Nicolas Chartier and Guillaume Paoli, co-founders of the group, emphasize that this common visual identity carries a straightforward message about the accessibility and reliability of the reconditioned vehicle offerings.
Reaffirming Commitment to Sustainable Mobility
The rollout of this platform reaffirms Aramis Group's commitment to more sustainable mobility. Promoting reconditioned used vehicles, whether thermal or electric, is part of a circular economy model aimed at reducing the production of new models and extending the lifespan of existing vehicles.
