AXA Launches Safe Cyber Space to Raise Awareness Among 15,000 Middle School Students About Online Risks
The Paris-based insurer has unveiled an awareness initiative on online risks aimed at teenagers, their parents, and educators. The program brings together several partners and will be rolled out over three years in France, Spain, and Portugal.
AXA has announced the launch of Safe Cyber Space, an initiative designed to raise awareness and equip adolescents, their parents, and educators to face digital challenges. Led by AXA with support from the AXA Fund for Human Progress over a three-year period, it brings together UNICEF, Simplon Foundation, and Everyone.AI.
The program will address the main risks associated with digital use, such as phishing, cyberbullying, the spread of misinformation, digital addiction, and the integration of responsible artificial intelligence practices in learning.
The partnership will be structured around three pillars combining awareness, research, and training.
Deployment in France, Spain, and Portugal
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The initiative aims to reach more than 15,000 middle school students in person and nearly 3 million adults and children in France, Spain, and Portugal through national campaigns. Resources from Cybervengers.club, an educational manga series created by AXA, will be deployed to 15,000 young people in partnership with Simplon Foundation, while UNICEF will relay the campaign through its networks in France.
UNICEF will also study the digital practices of target audiences to publish a report intended for public and economic decision-makers. Everyone.AI will contribute to the development of online training modules dedicated to parents and educators.
The project is supported by the High Commissioner for Children in France, Sarah El Haïry, as well as by Najat Maalla M'jid, Special Representative of the UN Secretary-General on Violence Against Children. According to AXA, this partnership reflects the group's commitment to contributing to safer and more responsible digital technology.
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