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Last updated : 30/10/2026 - 17h00
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CAC 40 Laggard: Accor Stock Falls 1.5% and Erases Its Rebound

The multi-brand hotel group opens the week in sharp decline, ranking last in the Paris index while the market advances slightly. The stock falls back below technical levels it had just recovered last Friday.


CAC 40 Laggard: Accor Stock Falls 1.5% and Erases Its Rebound

The Stock Falls Below Its Three Moving Averages After a Rebound

The Accor stock declines 1.56% to €44.68 during the session and occupies the last place in the CAC 40, which gains 0.14%. The decline erases the previous week's rebound: on Friday, October 9, the stock had recovered 1.5% by moving back toward two moving averages lost in recent weeks. It is now below the MA20 (spread of 1.56%), below the MA50 (2.81%) and below the MA200 (2.68%).

Support at €43.70 is approximately 2.2% below the current price, resistance at €47 is more than 5% above. Over one month, the stock loses 3.02%, but it remains up 1.09% over the week.

A €225 Million Buyback Program Announced at End of July, Executed at Approximately 24%

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The group announced on July 30 a share buyback program of €225 million. As of October 2, €54 million had been repurchased, representing approximately 24% of the envelope. Over twelve months, cumulative buybacks reached €450 million, or 4.4% of market capitalization.

Upon publication of first-half results on July 31, 2026, the group targeted EBITDA of €1,272.5 million for the fiscal year. Regarding short positions, bearish bets had risen to 2.6% of capital at the end of September. Brent crude settled at $105.68 per barrel (+0.92% during the session), amid tensions in oil markets.



Sector Tourisme, hôtellerie et restauration › Groupes hôteliers


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Context

Period
  • Period: T3 2026
Key reported figures
  • Revenue: 1 503 millions d'euros
  • Quarterly revenue: 1 503 millions d'euros
  • Revenue growth: 9,8 %
Guidance from the release
  • Ces performances solides et la poursuite d'une discipline financière rigoureuse dans un contexte géopolitique incertain nous permettent de relever notre objectif de résultats pour l'année.
Risks mentioned
  • Situation aux Émirats Arabes Unis restant impactée par le conflit au Moyen-Orient avec un RevPAR en baisse de l'ordre de 20%
  • Environnement géopolitique incertain mentionné comme contexte de risque
  • Variation négative du RevPAR en Chine continuant sur le trimestre
Opportunities identified
  • Croissance dynamique de la division Luxe & Lifestyle avec RevPAR en hausse de 8,3%
  • Croissance nette du réseau de 3,0% et pipeline en croissance de 9,5% offrant perspectives d'expansion
  • Pipeline de plus de 273 000 chambres (1 628 hôtels) constituant un levier de croissance futur
Outlook / guidance
  • Expected EBITDA: 1 278 millions d'euros
  • Management commentary: For fiscal year 2026, Accor is revising the following outlook: [...] Recurring EBITDA in the range of €1,270 million to €1,285 million (previously "between €1,260 million and €1,285 million"), based on an expected negative €10 million foreign exchange impact for fiscal year 2026

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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