Danone Completes Acquisition of Huel, Global Leader in Complete Meals

Strengthening Renew Strategy with Huel Acquisition

Danone enhances its Renew strategy through the acquisition of Huel, a leading player in complete meal solutions. Huel offers a wide range of products including powders, ready-to-drink beverages, Hot & Savory meals, nutritional bars, supergreens, and functional drinks. The company operates a cutting-edge direct-to-consumer online sales model, supported by a loyal customer community in the UK, Europe, and the United States.

Leveraging Expertise for Accelerated Growth and Innovation

The integration of Huel with Danone's expertise and international presence aims to accelerate growth, innovation, and global expansion. Founded on a scientific approach to formulation, Huel provides essential macronutrients and micronutrients in convenient, plant-based formats. Danone operates in over 120 countries, employs nearly 90,000 people, and reported a revenue of 27.3 billion euros in 2025. Antoine de Saint Affrique, CEO of Danone, emphasizes that this acquisition opens opportunities in the booming world of complete nutrition, aligning with the Renew strategy.

Aligned Missions in Offering Complete, Convenient, and Sustainable Nutrition

Huel's mission to offer nutritionally complete, convenient, and sustainable foods aligns directly with Danone's purpose: to bring health through food to as many people as possible. James McMaster, CEO of Huel, states that the company now has the infrastructure, distribution capabilities, and research and development resources needed to reach new markets and a broader audience. Over the past decade, Huel has built a positively impactful brand, with an omnichannel model based on strong direct-to-consumer sales activity and rapidly growing retail presence.