Dékuple Organizes a Webinar on the Impact of AI on Web Traffic
Dékuple Agency announces a webinar aimed at explaining how to measure the traffic generated by AI language models to websites.
Understanding AI's Role in Customer Journeys
According to Dékuple, generative artificial intelligences are altering customer journeys, leading to shifts in web traffic origins. The company aims to provide methods through this webinar to assess the portion of traffic stemming from these models, known as Large Language Models (LLM).
Expert Guidance on Monitoring AI-Driven Traffic
Pierre Gosset, head of analytics, data, and conversion rate optimization (CRO), along with Gwenaelle Daden, performance manager, will lead the webinar. They will focus on creating dynamic dashboards designed to track and analyze this emerging acquisition lever provided by AI.
Webinar Schedule and Registration
The webinar is scheduled for Tuesday, November 18 at 9:30 AM. Interested participants are invited to register to follow the presentations and discussions offered by the agency.
