Dekuple: its agency becomes DKPL Purple and shifts to a dual leadership structure
Dekuple Group announced on October 26, 2026 that Dekuple Agency is changing its name and is now organized around a dual general management structure. The entity presents itself as a "Creative & Growth Agency", which aims to combine advertising creativity, data and technology to serve brand growth.
An identity founded on the union of creativity and data
According to the press release, the Purple name refers to the meeting of red, associated with passion and creative energy, and blue, presented as a symbol of technology and rationality. DKPL Purple indicates it is structuring its development around "total synergy between creativity, data and technology". The company qualifies this change as a "decisive step".
The agency has formalized this approach under the name "Proof Culture". The stated principle: each creative concept must be able to be tested against the market, and each action must prove its return on investment. The devices designed by the teams are built around performance indicators intended to enable clients to evaluate campaigns.
"We do not view creativity and performance as two separate disciplines, but as the two sides of the same ambition: to create value for brands and to concretely demonstrate its impact", declared Nicolas Bruchet, Chief Executive Officer.
A dual leadership team and a workforce that is 60% technical
The new organization is built around two Chief Executive Officers: Sébastien Brocandel, responsible for creativity and Vice-President of the AACC CX Club, and Nicolas Bruchet, specialist in digital and data issues. The agency specifies that its teams are composed of 60% experts in technology and data. It indicates its intention to support brands in both B2B and B2C segments.
In a context where, according to the press release, artificial intelligence is accelerating content production and "sometimes tends to standardize discourse", DKPL Purple makes creativity its main lever for differentiation. "What drives us is the creative leap, the one that allows a brand to break from the mold", explained Sébastien Brocandel.
The agency indicates that its creative expertise is already integrated into devices related to customer relationship management, loyalty and performance. It cites recent assignments carried out for Bouygues Telecom, Crédit Agricole and Oney.
