Delfingen Revises Its Brand Strategy
Delfingen, a specialist in protective solutions for electrical wiring, announces a strategic overhaul of its brands to expand its presence across various industrial markets.
Expanding Brand Portfolio Across Industries
According to Delfingen Group, a historic leader in the protection of electrical wiring for the automotive industry, the company is strengthening its brand portfolio to better target multiple industrial sectors. These sectors include not only automotive but also robotics, railway, off-road equipment, and energy, among others. The brands Drossbach, Schlemmer, and Reiku will maintain their autonomy and benefit from Delfingen's reputation in the automotive sector to grow in these new markets.
Adopting a New Visual Identity
Delfingen has decided to adopt a new visual identity to reflect its strategic transformation. The brand dedicated to the automotive market becomes Delfingen Automotive, while retaining its current visual identity. Concurrently, the group has launched a new website aimed at centralizing information regarding its societal commitments as well as relevant data for its shareholders and investors.
Aiming for Global Industrial Group Status
Gérald Streit, in the press release, states that this transformation aims to make Delfingen a global industrial group capable of creating value across various markets, which should enhance its attractiveness to investors and future talent. Delfingen claims to be well-positioned to address the contemporary challenges of the industries it serves, particularly in terms of electrification, connectivity, safety, and environmental respect.
