Graines Voltz Changes Name: VOLTZ Aims for European Conquest
Graines Voltz has officially simplified its trade name to 'VOLTZ', marking a milestone in its international development. This change comes with a new visual identity designed to facilitate communication with European clients and partners.
Streamlining Brand Identity for International Expansion
The distributor of seeds and young plants of flowers and vegetables has changed its commercial name to clarify and modernize its brand, aligning with its internationalization strategy. This evolution occurs in a context of growing demand in Europe for diverse plants from short supply chains. VOLTZ, a leader in France, targets expansion across the continent with Germany as the first market aimed at following France.
New Visual Identity to Enhance International Market Adaptation
The new visual identity accompanying the name change was designed for better adaptation to the international market and facilitated communication. VOLTZ continues to rely on its model based on an offering of 31,000 references aimed at professionals in short supply chains (market gardeners, horticulturists, and local authorities), as well as on its rigorous organization ensuring quality control and complete traceability.
