Ieva Group Rolls Out Ioma Paris Across 368 Douglas Stores in Italy

Full Deployment in Six Months Across 368 Stores

All 368 Douglas branches in Italy now distribute the IOMA Paris brand and are equipped with the IEVA i-diag skin diagnostic device. Among these, 43 Beauty Lounges also feature the IOMA In.Lab technology, allowing for the formulation of customized skincare in less than a minute right before the customer's eyes. Initiated in April 2026, this rollout represents an unprecedented coverage of a national beauty distribution network in Italy, stretching geographically from the Alps to the Mediterranean.

Rich Portfolio of Patented Products and Technologies

IOMA Paris relies on a portfolio of seven dermocosmetic and dermatological lines, formulated using data from over a million skin diagnostics. The brand also includes a haircare range, IOMA Haircare, consisting of five lines that utilize patented Microlayers technology. The i-diag skin diagnostic conducts real-time analysis of skin condition to recommend suitable care. IOMA In.Lab, meanwhile, allows for on-site personalized formulation, providing a differentiated custom cosmetics experience at the 43 premium spaces.

Coordinated Multichannel Campaign in Italy

The launch is accompanied by an integrated communication campaign covering geolocated outdoor advertising in major cities (Milan, Rome), presence in the press (Grazia), integration into the Douglas TV campaign, visual 'take over' at points of sale, and coordinated digital activation on Douglas.it and social networks. About twenty Italian content creators have also promoted the launch to local beauty communities.