Ieva Group Launches Ioma Privé, AI-Driven Personalized Skincare for Premium Spas
Announced by press release on October 20, 2026, this ultra-premium variant of the IOMA Paris brand is based on a protocol that links skin measurements to IEVA AI and In.Lab IOMA. The stated objective is to personalize skincare in-cabin, then extend it for at-home use.
Custom Formulation Created During In-Cabin Treatment
The protocol revolves around L'Empreinte Cutanée, which combines facial analysis, patches, and a probe to measure three skin parameters: sebum, desquamation, and hydration. The skin barrier is also assessed based on these measurements. The data is then interpreted by IEVA AI, which determines the formulation of the Booster manufactured directly in-cabin using In.Lab IOMA and details the selection of active ingredients chosen.
The Booster is integrated into the treatment, and a personalized product is provided to the client to continue the protocol at home. According to IEVA Group, this combination of measurement, artificial intelligence, and in-cabin formulation is "currently without equivalent in the premium spa universe".
The offering is based on the new generation of i-diag. Initially designed to analyze skin and recommend products, the platform now enables the design of personalized formulations and controls their manufacturing by In.Lab IOMA. Its proprietary architecture combines measurement instruments, software, artificial intelligence, and a formulation engine, with each manufacturing batch traceable to the base and concentrate lots used.
The group indicates it thus has a reusable platform in multiple professional environments, with the possibility of upgrading its existing equipment portfolio. "What changes with IOMA Privé is our ability to deliver it at the heart of an in-cabin treatment," stated Jean Michel Karam, chief executive officer, who describes a platform "whose applications can extend far beyond this initial offering".
Selective Deployment to Premium Spas
With IOMA Privé, IEVA Group opens a new distribution channel for its technologies and personalized cosmetics offering, targeting premium spas and establishments. The group emphasizes leveraging industrial and technological expertise already developed, without needing to create a new product range for each partner.
Progressive deployment to selected establishments should allow, according to the company, to develop volumes while preserving the ultra-premium positioning of IOMA Paris. IOMA Privé will soon be available at a first partner location, before selective expansion.
"This is a new way to enhance the value of our technologies and open new growth drivers for IEVA Group," stated Gabriele Betti, deputy chief executive officer. Listed on Euronext Growth, the group organizes its operations around four divisions: IEVA Tech, IEVA Beauty, IEVA Experience, and IEVA Media & Communities.
