Ipsos Launches Product Studio, a Product Testing Platform 35% Faster
Ipsos announces the launch of Product Studio, a next-generation product testing platform designed to accelerate development and market entry. This solution combines a speed increase (35% faster) and methodological flexibility for marketing and technical insights teams of manufacturers.
An Accelerated Approach Combining AI and Scientific Rigor
Product Studio integrates artificial intelligence capabilities and Ipsos' proven methodologies to transform the product testing process. Performance results are now accessible in hours rather than weeks. The platform offers unprecedented flexibility, allowing users to customize projects using their own protocols alongside Ipsos methods.
Immediate Deployment and Planned Global Expansion
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Product Studio is operational in Australia, Brazil, Canada, France, Germany, Japan, Mexico, Netherlands, New Zealand, United Kingdom, and the United States. The global expansion will continue with regular updates and a significant increase in geographical coverage expected over the year. The platform leverages Ipsos' existing infrastructure (consumer videos, observational methodologies, multimodal AI, AI agents, smart labeling technologies) and instantly accesses 5.5 million respondents across more than 90 markets.
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