JCDecaux Secures Exclusive 14-Year Contract in Melbourne
JCDecaux has been renewed as the exclusive advertising partner for the Yarra Trams network in Melbourne following a competitive tender process. This new agreement spans up to 14 years.
Comprehensive Coverage Across Melbourne's Tram Network
The renewed contract between JCDecaux and Yarra Trams encompasses both the tram fleet and the tram shelter network in Melbourne, which is the largest operating tram network in the world. This integrated coverage allows advertisers to plan city-wide campaigns. The tram network connects the central business district to major cultural, commercial, academic, and sports hubs, including Melbourne Park and Albert Park, home to the Australian Open tennis tournament and the Australian Formula 1 Grand Prix respectively.
Significant Expansion of Digital Assets
As part of this renewed contract, JCDecaux will undertake a significant expansion of its digital assets in Melbourne. The rollout includes new locations in the central business district and along major routes serving suburban areas.
Duration and Competitive Tender Process
The new agreement with Yarra Trams extends for a duration of up to 14 years. This renewal follows a competitive tender process.
