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Last updated : 28/10/2026 - 17h11
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JCDecaux shares, laggard of the SBF 120, fall 4% to €24.20

The urban furniture and outdoor advertising specialist closes at the bottom of its index in late afternoon trading. The decline occurs as the SBF 120 index stagnates, just days after reaching a multi-year high.


JCDecaux shares, laggard of the SBF 120, fall 4% to €24.20

A drop that brings the stock back below its two short-term moving averages

The stock loses 3.97% to €24.20, marking the steepest decline in the SBF 120 while the index remains flat. It falls back below its 20-day moving average (€24.84, a 2.58% gap) and its 50-day moving average (€24.53), following a high of €25.64 reached on October 15. The support level at €23.94 is now approximately 1% away from the current price.

The 200-day moving average, at €20.53, remains well below, leaving the 55% year-over-year gain intact. On a weekly basis, the decline is 3.8%, partially erasing the rebound observed in early October, when the stock gained more than 2% in a single session following the publication of first-half results.

Third-quarter revenue, expected on November 4, following a half-year marked by strong digital revenue growth

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JCDecaux will publish its third-quarter 2026 revenue on November 4. During the first-half results announced on July 30, 2026, the group targeted organic revenue growth around 5%, with digital accounting for 42.8% of revenues and programmatic pDOOH growing 30.9% on an organic basis.

The group also flagged, among its points of weakness, a double-digit decline in Transport in the Middle East. The stock had still been raised to €27 by Citi on October 23, just days before this decline.



Sector Médias et publicité › Agences de communication / publicité


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Context

Period
  • Period: S1 2026
Key reported figures
  • Revenue: 1 799 millions d'euros
  • Quarterly revenue: 1 799 millions d'euros
  • Revenue growth: 4,6 %
  • EBITDA margin: 18,4 %
  • Net income: 140,1 millions d'euros
  • Free cash flow: 26,2 millions d'euros
  • 628,8 millions d'euros
Guidance from the release
  • Dynamique commerciale solide, croissance organique du chiffre d'affaires attendue autour de +5 %
Risks mentioned
  • Incertitudes macroéconomiques et géopolitiques citées comme frein à la croissance
  • Baisse à deux chiffres du chiffre d'affaires Transport au Moyen-Orient
  • France en recul de 1,9 %, pénalisée par une base élevée de revenus non publicitaires
Opportunities identified
  • Accélération du programmatique pDOOH : +30,9 % en organique, 102,8 millions d'euros
  • Digital à 42,8 % du chiffre d'affaires et 43,7 % au deuxième trimestre
  • Coupe du Monde de la FIFA 2026 soutenant l'Amérique du Nord

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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