LVMH Stock Surpasses €475 and Targets €499 Resistance
The stock of the world's leading luxury company rebounds sharply at midday, reaching €475.30, in a rising Parisian market. The CAC 40 is up 2.89% during the session, and the SBF 120 is up 2.79%. This recovery follows a downward trend of 11.69% over three months for LVMH.
Technical Rebound Supported by the 20-Day Moving Average
During the session, the stock price crosses the 20-day moving average, which is at €473.95, after having remained below it for an extended period. The 50-day moving average is still higher, at €486.47, and the 200-day moving average at €542.68 reflects the accumulated degradation over the past year. The RSI at 36 was nearing an oversold zone before the session, which aligns with the observed recovery movement. The stock is trading in the upper half of the Bollinger Bands, after touching the lower bound at €440.88 last week. The nearest resistance, at €499.40, is still about 5% away from the current price. Today's rebound brings the weekly performance to +4.52%, but the stock is still down 3.44% over the year.
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The session occurs in a context of easing in the oil market, with Brent crude down about 8.6% at $100.44 amid diplomatic rapprochement between Washington and Tehran. Although not directly linked to LVMH, this movement contributes to the bullish climate of European indices, with the CAC 40 and DAX up 2.89% and 2.58% respectively. The luxury sector had been penalized in recent weeks by tensions in the Middle East, which had cut about 1% from the group's organic growth in the first quarter according to the April 13 publication. As a reminder, the group paid a final dividend of €13.00 per share for 2025, following approval by the general meeting on April 23. The next technical milestone is at the €499.40 resistance, crossing which would place the stock above its 50-day moving average.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
Succès des premières créations de Jonathan Anderson pour Christian Dior
Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica
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Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
