Media 6: Downturn in Activity and Net Loss of €4.7M for Fiscal Year 2024-2025
Point-of-sale marketing specialist Media 6 released its annual results for the fiscal year 2024-2025 (ending September 30, 2025) on Thursday. The company reported a decline in revenue and a significant operational loss, affected by a gloomy economic environment and the implementation of plans to lower the breakeven point.
Financial Performance Analysis
For the fiscal year 2024-2025, Media 6 recorded a 7.5% decrease in revenue, amounting to €81,438K compared to €88,039K the previous year. This decline is attributed to a gloomy economic climate primarily affecting the cosmetics and luxury sectors, resulting in postponements and cancellations of orders, particularly outside Europe. The group also noted the impact of U.S. customs duties when applied to its products. In response, Media 6 implemented breakeven-lowering actions, particularly within its subsidiaries in France and Canada. These actions, mostly completed, incurred significant non-recurring costs during the fiscal year, totaling €970K. The operating result before goodwill stands at a loss of €4,220K. A goodwill impairment of €1,000K in Canada is recognized due to a less favorable context than anticipated, leading to an operational loss of €5,220K compared to a positive operational result of €628K the previous year. The net result for the group is a loss of €4,671K, compared to a net profit of €94K in the previous fiscal year.
Second Half Improvement and Financial Structure
An improvement was observed in the second half of 2024-2025, as cost reduction measures began to take effect. The operating result for the second half, excluding exceptional costs and goodwill depreciation, was close to break-even at a loss of €82K. The group notes that this result would have been positive without the delivery delays from September to October 2025. Regarding financial structure, operating cash flows, net of investments, amounted to a negative €5.6M (negative €1.3M excluding IFRS 16 and leasing). Cash flows related to financing activities amounted to €6.4M (€2.1M excluding IFRS 16 and leasing). The group's available cash stands at €3.8M compared to €2.9M at the end of the previous fiscal year. Net financial debt is €16.8M (excluding IFRS 16 impact: €8.3M), compared to €10.6M the previous year (€6.9M excluding IFRS 16 impact), with equity capital at €23.0M. No dividend will be proposed at the next General Meeting on March 30, 2026.
Outlook for 2025-2026
For the fiscal year 2025-2026, the group indicates that its markets are showing better orientation. Productivity plans, extended to purchasing, will generate a full-year positive effect in 2026. Founded in 1977, Media 6 offers design, production, and service of physical point-of-sale layout and merchandising for major luxury brands across three regions: Asia-Pacific, Europe, and North America. The group employs an average of 490 people and operates 8 specialized production sites.
