Mr.Bricolage Under Pressure: Net Income Down by 39.5% in 2025
Mr.Bricolage is entering a transition phase. In 2025, the group continued its massive investments in completing the 1Pacte plan despite a deteriorating economic environment and unfavorable weather conditions. This strategy has allowed the group to support its consolidated revenue, but it masks a more concerning reality: the business volume of the store network is eroding, a victim of reduced consumer spending. The group is betting on its structural transformations to restore competitiveness in an increasingly competitive market.
Consolidated Sales and Business Volume
The group's consolidated revenue amounted to 287.6 million euros in 2025, up 2.6% from 2024 (280.3 million euros). However, this growth is largely explained by the ramp-up of logistics activities (+5.1%), linked to the completion of expansion and modernization work at the Voivres-lès-le-Mans warehouse in June 2025. Merchandise sales increased by 3.9%, while service sales decreased by 0.5%. Concurrently, the business volume of the network of 1,059 stores saw a limited decline of 3.8% at comparable stores, amounting to 2.1 billion euros in total business volume including taxes. Geographically, the French segment accounts for 83.0% of the business volume, while the international segment generates 349.3 million euros (+1.9%), the only segment to show growth.
Operational Margin and Financial Results
The operating margin has significantly contracted. The group's EBITDA stands at 24.9 million euros, representing a margin of 8.7% compared to 9.9% in 2024, a decline of 9.9%. This compression reflects the decrease in business volume, partially offset by efforts to reduce headquarters' expenses. Non-recurring operating expenses of 5.0 million euros, incurred to finalize the 1Pacte plan (including information systems and the transition to the new robotic warehouse), weigh on the operating result, reduced to 10.8 million euros (3.8% of revenue). The net income amounts to 8.4 million euros (2.9% margin), down 39.5% compared to 2024 (13.9 million euros). Net financial debt increased significantly to 29.7 million euros at the end of 2025, against 2.7 million euros at the end of 2024, incorporating notably the historic debt of SIMB (18.1 million euros) following the simplification of the shareholder structure. Available cash stands at 24.5 million euros.
Future Plans and Governance
For 2026-2028, the Mr.Bricolage group launches the Puissance 1000 plan, which continues the logic of the 1Pacte plan by targeting four issues: growth, customer and member relations, commitment, and ecological transition. The group aims to strengthen the competitiveness and performance of its proximity independent model across all store formats (City, S, M, L, and XL). In 2025, 130 stores with a modern concept were deployed in metropolitan France (compared to 118 at the end of 2024), showing superior performance to non-modernized stores. The Mr.Bricolage Relais brand has 45 integrated stores in the French network, representing a repositioning strategy in urban areas. The group also strengthened its governance with the arrival of Fabio Rinaldi as CEO in early 2026, and signed a new syndicated credit agreement of 110.2 million euros on March 5, 2026, to finance its ambitions. Cost control will remain a priority in a still constrained economic context. For investors, the central question remains: will the massive investments in logistics and network modernization manage to reverse the business volume trend and justify the debt expansion?
