Showroomprivé: Revenue Down 13.5% in 2025, Marketplace Surges by 45%
Showroomprivé reports a marked year in 2025 with a revenue decline of 13.5% and a negative EBITDA of 27.7 million euros, due to a decrease in activity, despite a 14 million euro reduction in operational expenses. The first quarter of 2026 confirms the challenges with a 5.8% decline, but also reveals contrasting signals: the Marketplace surges by 45%, affirming its key role in Showroomprivé’s evolution according to the group.
2025: A Year of Adjustments: Revenue Decline and Negative EBITDA
The event sales group recorded a Gross Merchandise Volume (GMV) of 893 million euros in 2025, down by 10.6% compared to the previous year. Revenue stood at 559 million euros, showing a contraction of 13.5%. Concurrently, EBITDA was negative at −27.7 million euros, representing −5% of the revenue. Showroomprivé however reduced its operational expenses by 14 million euros during the period, a cost control measure that was insufficient to offset the decline in activity. The net result amounted to −31 million euros after non-recurring items. Net stocks were reduced to 52 million euros at the end of 2025, down 29% compared to the end of 2024.
Marketplace Accelerating, but Overall Group Remains Under Pressure
In the first quarter of 2026, the contraction continues with a GMV decrease of 5.8% and revenue showing the same decline. However, this overall view masks divergent sector dynamics. The Marketplace, positioned as a key driver of transformation, records a strong increase of 45% in its business volume, confirming its central place in the group’s reorientation strategy. The average basket size modestly increases by 2.6%, while the Travel sector records stabilization with a rise of 1%. These elements contrast with the overall decline in GMV and revenue in the first quarter.
From Transition to Recovery: Execution Challenges for 2026
The group attributes the difficulties of 2025 to deliberate transformation choices: focusing on high-value offers, accelerating the Marketplace, restructuring the commercial organization, and enhancing data and artificial intelligence capabilities. David Dayan, CEO, describes the year as a transition period towards a more profitable media-commerce model. Q1 2026 is described as contrasting yet encouraging, opening the prospect of healthy and sustainable growth. The major challenge for investors lies in the group’s ability to reverse the overall revenue trend while capitalizing on the positive dynamics of the Marketplace and stabilizing its overall revenue.
