Sirius Media: Debt Reduced by €32.7M with a Focus on AI and Rights Tokenization
Sirius Media unveils its development strategy on Monday after eighteen months of financial restructuring. The broadcasting group plans to leverage its catalog of over 600 hours of content, accelerate production through artificial intelligence, and initiate the tokenization of its rights by early 2026.
Eighteen Months of Restructuring: Reduced Debt and Lower Financial Costs
The group has reduced its debt by €32.7M over the past eighteen months. The cost of its bond borrowing was reduced from approximately 14% to about 4.25% through a restructuring finalized in June 2026. The share consolidation was completed, while the subsidiary Sirius Media Production was placed under judicial protection in April 2026. This restructuring of the bond debt has produced measurable effects, generating a non-recurring income of approximately €1.9M expected in the first half of 2026. The conversion of the OCA Atlas line, carried out in January 2026, reduced the group's debt by €1,150,000.
Leveraging the Catalog: Premium Production and Acceleration through AI
Sirius Media relies on a catalog of over 600 hours of content including more than 200 titles, valued at €9.7M according to In Extenso Finance. The group is intensifying its monetization with broadcasters and platforms both in France and internationally. The strategy revolves around three pillars. Firstly, the production of premium content: the group produces for Trace TV the documentary 'The Architects of Rap' (6 × 26 minutes), to be aired in 2026 on Trace Urban, and has added a new series by Victoria Bedos, 'My Mother's Life' (6 × 52 minutes), targeted for commercialization in 2027. Secondly, acceleration through AI: the group has developed internally Sirius AI Script (selection and writing) and Sirius AI Edit (content creation and adaptation), tools aimed at reducing production timelines and costs. On this basis, the group is initiating direct distribution of its content on platforms (YouTube, TikTok, Instagram), starting with its youth brands, which will contribute to the activity from the fiscal year 2026.
Sirius Right and Tokenization: Two New Avenues for Value Creation
Sirius Media has established the subsidiary Sirius Right, currently in the process of registration, dedicated to the acquisition of rights catalogs. Concurrently, the group is preparing for the tokenization of its catalog, transforming IP rights into liquid assets within a regulated framework, with the support of Equisafe (approved PSFP by the AMF and CASP under the MiCA regulation). The launch of this operation is scheduled for the start of 2026, beginning with its own fund. This approach is in line with applicable regulatory frameworks and remains subject to its conditions of realization.
