TF1 stock retreats below its moving averages and targets support at €6.70
TF1 is among the declining values of the SBF 120 this Friday, while the Paris index remains almost stable during the session. Today's decline extends a negative trend over one year, in a context of media market under pressure.
A 2% decline that places the security below its three key moving averages
TF1 falls 2.01% to €6.84 during trading, compared to a close of €6.98 the previous day. This decline is sufficient to place the security below the 20-day MA at €6.95 and the 50-day MA at €6.88, two thresholds crossed downward simultaneously, which hardens the short-term technical configuration. The 200-day MA, higher at €7.27, remains distant by approximately 6%, confirming that the security is evolving in unfavorable territory across all moving average horizons.
The RSI at 51 remains neutral, without a marked oversold signal, which does not reflect an exhaustion of the selling movement. The next identified support level is at €6.70, representing a gap of less than 2% from the current price, while resistance at €7.14 appears distant in this context.
Downward pressure over one year and a fragile linear advertising market as backdrop
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Over one year, the security loses 18.53%, a performance that illustrates the structural fragility of the linear television model facing digital competition. Over one month, the decline reaches 4.21%, while the three-month performance remains slightly positive at 1.18%, a sign that the security had begun a partial recovery last summer before declining again. In this context, the 103rd rank of the SBF 120 during trading places TF1 among the values lagging the index without featuring among the worst declines of the day.
Upon publication of Q1 2026 results on April 30, the group recorded a revenue decline of 9.3%, with a contraction in the linear advertising market among the identified risks, while digital advanced by 17.5%. The analyst consensus on the security is to be followed in this context of transition to digital, the group having identified during this same publication the continuation of digital acceleration as the main growth lever. The support level at €6.70 now constitutes the closest technical level to monitor.
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« Confirmation des objectifs 2026, dans un contexte de visibilité toujours limitée » ; « Le T3 2026 marque un quatrième trimestre consécutif de recul plus prononcé qu'anticipé du marché de la publicité linéaire »
Outlook / guidance
Management commentary: Croissance soutenue à deux chiffres du chiffre d'affaires digital en 2026 ; Viser une politique de dividendes en croissance dans les prochaines années ; le Groupe entend maintenir en 2026 sa marge des activités hors plus-values à un niveau « mid-to-high single-digit », selon l'évolution du marché linéaire.
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