Colruyt Opens Eighth Professionals Store and Targets Ten Sites in Belgium by 2026
Colruyt Group opened a new Colruyt Professionals store in Alleur, in the province of Liège, on August 5, strengthening its expansion strategy in the B2B sector. This inauguration is part of a growth plan aimed at reaching ten stores dedicated to professionals by the end of 2026.
The Second Colruyt Professionals Establishment in the Province of Liège
The Alleur store, covering more than 1,000 m², is the second Colruyt Professionals establishment in the province of Liège and the eighth in Belgium. This brand exclusively serves a professional clientele (resellers, restaurant operators and other professionals) seeking competitive pricing, purchasing efficiency and assortments adapted in terms of packaging and volumes.
Jo Willemyns, Food Retail Director of Colruyt Group, justifies this expansion: "As the only Belgian distributor, we believe it is essential to be present for all our customers. The demand from professional customers for a distinct store offer is strong. The success achieved by our stores throughout Belgium has confirmed our growth plans, and the strong presence of night shops, convenience stores and hospitality establishments also played an important role."
Expansion Towards Approximately Ten Professionals Stores in Total
Colruyt Group intends to continue rolling out the Professionals concept across Belgian territory. The group indicates that the success achieved by its existing stores has reinforced its growth plans, also driven by the strong concentration of night shops, convenience stores and catering establishments near the envisaged sites.
This expansion is part of the group's broader strategy to develop its B2B activities, complementing its more than 260 Colruyt Meilleurs Prix stores, which serve both professional and general public customers.
