IEVA Group Installs Ioma Privé in Dessange's Flagship Parisian Boutique
One week after its launch on October 20, 2026, IEVA Group's (Euronext Growth, ALIEV) new skincare offering is experiencing its first commercial deployment. The group announced on October 27, 2026 this initial rollout, which it presents as the operational start of a new distribution channel targeting high-end beauty establishments.
Bespoke Skincare Formulated On-Site at Dessange's Flagship Address
IOMA Privé, a variant that the group qualifies as "ultra-premium" of its IOMA Paris brand, has been installed within the Parisian establishment presented as the flagship of the Dessange Paris chain. The system combines three technological components from the group: L'Empreinte Cutanée, IEVA AI artificial intelligence, and In.Lab IOMA.
It enables the delivery of personalized spa treatments, with bespoke cosmetic formulation prepared directly in-cabin. For Dessange Paris, the integration of this technology complements its skincare offering, leveraging its own professionals.
"The arrival of IOMA Privé at our Parisian flagship allows us to offer a skincare experience that combines technological innovation and professional expertise," declared Anne-Laure Couplet, Chief Executive Officer of Dessange International.
Two IEVA Group Brands United Under One Roof
The same establishment also welcomes L'Atelier du Sourcil, another IEVA Group brand, specializing in eye beauty services. The group thus operates two distinct offerings at a single location: personalized treatments supported by technology on one side, eye beauty services on the other.
IEVA Group views this as an illustration of its integrated model, which combines technology, brands, and services. For Dessange, the joint presence of both brands is presented as a means of expanding the experience offered to its clientele.
An Existing Platform to Expand IOMA Privé to Additional Establishments
According to IEVA Group, IOMA Privé is based on a technological platform and industrial expertise already operational. This architecture would enable the integration of the offering into new selected establishments without developing a specific range for each location.
The mechanism described by the group consists of reusing technological and industrial investments already made rather than undertaking new ones with each deployment. The Dessange location serves as the starting point for this rollout, which the company qualifies as progressive.
"Our ambition is to capitalize on this expertise to develop a new distribution channel and make IOMA Privé a genuine growth driver for IEVA Group," indicated Jean-Michel Karam, Chief Executive Officer of the group.
