LVMH Stock Rebounds 2% Despite New Lowered Price Target

Avior Capital Markets Lowers Target to €601.08 While Maintaining Outperformance Rating

On May 19, Avior Capital Markets adjusted its price target on LVMH, reducing it from €629.65 to €601.08, while maintaining its outperformance rating. Based on the current price, the new target offers a theoretical potential of about 29%. This revision follows a series of downward adjustments observed earlier: in mid-May, two other firms also lowered their price targets while maintaining a buy opinion. In terms of valuation, based on the consensus of 19 analysts (updated May 15, 2026), the stock is trading at approximately 20.7 times the expected earnings for the current fiscal year and 17.9 times those of next year, compared to a sector average for 'consumer discretionary' of 14.7 times. The expected growth in earnings per share from one year to the next is 15.3%.

The Stock Returns to Its 20-Day Moving Average but Remains 14.4% Below Its 200-Day Average

Today's rebound brings the price right back to the 20-day moving average at €463.54, after having traded below this benchmark in recent sessions. The 50-day average, at €472.50, remains 1.8% above the current price. The longer-term gap remains significant: the 200-day average at €542 is still 14.4% above the price, indicating a still-degraded medium-term dynamic. The RSI at 44 remains neutral, and the price is trading at the mid-Bollinger band (51%). During the session, the stock moves away from the support at €444.95, which was already tested yesterday midday. The next resistance is at €499.40. In terms of sector context, jewelry/gold sales in China increased by 11.7% year-on-year in March 2026 according to the NBS, and Chinese retail trade shows a year-on-year increase of 1.7%. The stock's performance is down 13.1% over three months and 7.9% over a year.