Stellantis unveiled the new identity of its Pro One commercial vehicles division
This announcement was made on September 8, 2026 from Amsterdam, just days before the IAA Transportation trade show in Hanover. This institutional communication is part of the FaSTLAne 2030 strategic plan.
The logo as a visual translation of Pro One's transformation
Stellantis indicated that Pro One's new logo translates the evolution of the business and its ambitions, in line with the direction set by the FaSTLAne 2030 strategic plan. According to the group, this identity represents Pro One's transition from a global commercial vehicle unit to an ecosystem centered on efficiency, productivity and operational availability for professional customers. The group specified that Pro One has expanded beyond its traditional vehicle offering by developing connected services, software solutions and the expansion of the CustomFit program.
A unified graphic language for the entire ecosystem
This visual architecture is based on a common graphic language and distinctive typography, applied to vehicles, conversions, connected services and solutions for businesses alike. The group indicated that this logo can be extended to initiatives such as Stellantis Pro One CustomFit and Stellantis Pro One NEXT, as well as to future programs for customers. The new logo will be deployed across Stellantis Pro One's communications, digital platforms and customer materials worldwide. It will also be presented at the IAA Transportation trade show in Hanover on September 14, 2026.