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Ubisoft Launches Season 10 of The Crew Motorfest with a Hawaii Grand Tour

Ubisoft has launched season 10 of The Crew Motorfest, marked by a new three-month seasonal setting and the introduction of a car culture-themed talk show.


Ubisoft Launches Season 10 of The Crew Motorfest with a Hawaii Grand Tour

Reorganized Seasonal Format and New Creative Content

The Crew Motorfest transitions to a three-month seasonal model, accompanied by a refined gameplay experience. The Trackforge tool, a user-created track editor introduced in season 9, receives an upgrade incorporating Street and Touge kits. The latter, inspired by the Japanese car subculture of racing on winding mountain roads, offers content creators the ability to design more varied and culturally developed circuits.

The season also launches The Motorfest Late Show, a talk show dedicated to car culture. Players take on the role of the show's official driver and participate in challenges, trials, and side activities. The playlist spans three months with four themed events each month, including 'Dolce Velocità', a tribute to iconic Italian car brands. Access to all 12 main events, 25 challenges, over 10 trials, and three photo sessions is free.

Hawaii Grand Tour and Stories Narrative Format

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Season 10 introduces the Hawaii Grand Tour, presented as the longest challenge ever organized by Motorfest. With two million dollars at stake, players have one hour of immersive driving experience in the game's open Hawaiian universe, aiming to acquire the Ferrari 250 GTO.

A new narrative format, Stories, debuts this season. Integrated into the racing trials from a character-centered narrative perspective, it starts with the inaugural chapter 'Kai's Garage'.

18 New Vehicles Deployed, Including Alpine

Eighteen vehicles join The Crew Motorfest during season 10. Alpine enters with the Alpenglow Hy6 Concept (2024) and the A110 R Ultime (2025). Additionally, the Delage D12 (2026) in the hypercar category, the Fiat 500 F (1968) in Street Tier 1 category, scheduled for August 5, and the Chevrolet Corvette C1 are included. The Crew Motorfest is playable on PlayStation, Xbox, Steam Deck, and PC (Ubisoft Store, Steam, Epic Games Store) and via the Ubisoft+ subscription.



Sector Médias / publicité / divertissement · Jeux vidéo · Loisirs / sport · Divertissement / contenus Divertissement électronique


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Context

Period
  • Period: 9M 2025-2026
Key reported figures
  • Revenue: 976,2 millions d'euros
  • Quarterly revenue: 318,4 millions d'euros
  • Revenue growth: -1,4 %
Outlook / guidance
  • Expected revenue: Le Net bookings environ 1,5 milliard d'euros pour l’exercice 2025-26
  • Expected EBITDA: Un EBIT non-IFRS d’environ -1 milliard d'euros
  • Management commentary: Objectifs 2025-26 confirmés: Net bookings environ 1,5 milliard d'euros; EBIT non-IFRS d’environ -1 milliard d'euros; Free cash flow compris entre -400 millions d'euros et -500 millions d'euros; Dette nette non-IFRS comprise entre 150 millions d'euros et 250 millions d'euros.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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