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Last updated : 28/08/2026 - 17h35
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Ubisoft Stock Lags SBF 120, Despite Monthly Gains

In a broadly rising market, Ubisoft finds itself at the bottom of the SBF 120 during trading, accentuating a difficult annual performance. The day before, Alphavalue had nonetheless raised its price target on the stock, a sign that analyst sentiment and market momentum are not yet converging.


Ubisoft Stock Lags SBF 120, Despite Monthly Gains

Lagging SBF 120 Despite a Rebound of Nearly 12% Over the Month

Ubisoft fell 2.95% to €5.39 in trading, widening its gap with an SBF 120 that advanced 0.43%. The stock holds the last place in the broad index, which contrasts with its monthly performance: +11.63% over thirty days, reflecting a summer rebound that began in late July. Over one year, however, the decline reaches 42.84%, revealing the structural pressure weighing on the value for several months. The CAC 40 gained 0.45% in the same period, illustrating that Ubisoft's underperformance is specific to the stock and not a reflection of a declining market.

Alphavalue Raises Target to €6.60 as Short Positions Remain Very High

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Alphavalue raised its price target on Ubisoft yesterday from €6.16 to €6.60, while maintaining an "accumulate" rating. Against the current price of €5.39, this target represents an upside potential of around 22%. This positive signal nonetheless comes in a context of persistent institutional selling pressure: according to disclosed positions, eleven funds hold a combined 13.17% of shares sold short, with the latest disclosure dated August 24.

This figure is down 2.71 percentage points over thirty days (compared to 15.88% a month ago), signaling a partial covering of bearish positions, without evidence of a massive withdrawal. Following the publication of 2025/2026 annual results on July 17, 2026, Ubisoft identified increased competition in the video game industry among its main risks, while citing the launch of New Game+ as an engagement driver. Resistance at €5.84 constitutes the next technical level to monitor.



Sector Médias / publicité / divertissement · Jeux vidéo · Loisirs / sport · Divertissement / contenus Divertissement électronique


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Context

Period
  • Period: 1T2026/2027
Key reported figures
  • Revenue: 268.2M€
Guidance from the release
  • « Nous avons enregistré au premier trimestre un net bookings légèrement supérieur à notre objectif. »
  • Le chiffre d'affaires IFRS 15 du premier trimestre 2026-27 recule de 13,7 % à 268,2 M€ et le net bookings de 9,2 % à 255,8 M€, légèrement au-dessus de l'objectif d'environ 250,0 M€, la baisse reflétant une base de comparaison élevée liée à Assassin's Creed Shadows. Le net bookings back-catalogue s'établit à 221,0 M€ (-15,1 %) et le net bookings digital à 206,2 M€ (-17,6 %), tandis que le PRI est quasi stable à 151,3 M€. Invincible: Guarding the Globe signe un trimestre record. Le début du T2 est marqué par le lancement réussi d'Assassin's Creed Black Flag Resynced (3,5 millions d'exemplaires en sell-in, note de 84). La transformation se poursuit avec la fermeture de studios et la nomination de Christoph Hartmann à la tête de la Creative House 2.
Risks mentioned
  • Net bookings attendu en baisse d'un pourcentage à un chiffre élevé sur l'exercice 2026-27
  • Marge opérationnelle non-IFRS attendue négative sur l'exercice 2026-27
  • Consommation de free cash-flow pouvant atteindre 500 M€ sur l'exercice
  • Échéances de dette à refinancer : revue en cours des options de financement
Opportunities identified
  • Assassin's Creed Black Flag Resynced dépasse les attentes annuelles en 14 jours (3,5 M d'unités)
  • Sortie de Rayman Legends Retold le 1er octobre 2026 et de Just Dance Decades of Hits le 13 octobre
  • Performance record d'Invincible: Guarding the Globe sur le segment Mobile
  • Pipeline de contenus nettement plus solide en 2027-28 et 2028-29 (Assassin's Creed, Far Cry, Ghost Recon)
  • Retour attendu à un EBIT non-IFRS positif et à une génération de free cash-flow dès 2027-28

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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